# Setting direction > Strategy in its simplest form --- ## Pick a game [[Niches]] - [[Complements]] - **[[Process power]]** - **[[Speed]]** - **[[Value stick]]** - **[[Unstable by design]]** --- ## Position to win **[[Real choices]]** - **[[Pricing]]** - **[[Verticals]]** - **[[Edges]]** - **[[Economics vs playbooks]]** - **[[Legacy]]** --- ## Defend competition **[[Switching costs]]** - **[[Counter-positioning]]** - **[[Growth market traps]]** - [[The whole game]] ---